Ezra Pound

Alf’s 7. Bit

Alf’s 7. Bit - meaning Summary

Co-ops Versus Big Retail

The poem reports gossip about consumer co-operatives challenging department stores like Selfridge. Speaker relays hearsay that co-ops will relocate from Oxford Street into the countryside and that coordinated buying power and advertising practices threaten branded retail discounts. The tone is conversational and slightly ironic, framing economic change as rumor and social consequence: co-operation among consumers could unsettle established commercial interests and national norms.

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Did I 'ear it 'arf in a doze: The Co-ops was a goin' somewhere, Did I 'ear it while pickin' 'ops; How they better start takin' care, That the papers were gettin' together And the larger stores were likewise Considering something that would, as you Might say, be a surprise To the Co-ops, a echo or somethin'? They tell me that branded goods Don't get a discount like Mr. Selfridge Of 25 per cent, on their ads., and the woods Is where the Co-ops are goin' to, And that Oxford Street site Is not suited to co-operation A sort of'Arab's dream in the night. ''We have plenty, so let it be.' The example of these consumers in co-operation Might cause thought and be therefore A peril to Selfridge and the nation.

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